Unlocking Fan Revenue: Can a New Partnership Finally Solve Sport’s Sustainability Funding Gap?

It’s a familiar story within the sports industry. A recent survey from Global Sustainable Sport revealed a significant disconnect: 76% of sports organisations see climate change as a "real or extreme risk", and 69% believe fans demand environmental sustainability. Yet, the reality of progress is grim. Only 3% of those same organisations said they are seeing "significant progress" on cutting their emissions, with 90% admitting they are not on track to meet their targets.